Ever since the monumental Supreme Court decision in 2018 that ended the decades-old federal prohibition on sports betting, there has been an explosion of online sportsbooks across the US as more and more operators try to set up in this new regulatory environment.
For sports fans, this has been a positive move. Finally, after experiencing decades of harsh restrictions, it is now possible to access their online sportsbook of choice in-person or at the touch of a button through an app.
Evidently, Americans have embraced this development. If the latest tax receipts of states where this age-old pastime has been legalized are anything to go by, sports betting could prove to be an important source of revenue for state governments in the years to come.
As sports betting becomes more popular in the future, it is likely that even more players will enter into this space. Of the operators who have already setup across the US, which ones have proven to be the most popular?
1 Borgata Sportsbooks
Of the many sportsbooks that have emerged in recent years, Borgata is currently one of the most popular.
Borgata Online Casino and Sportsbook is primarily aimed at the New Jersey market, which has obviously grown to be a central hub for iGaming and sports betting in recent years.
Borgata has close links to the famous Borgata Hotel Casino & Spa in Atlantic City, which gives it a unique position in the online sports betting market.
Borgata is known for having a sleek, simple design that is incredibly beginner friendly. It makes both browsing the website and placing bets very easy and avoids some of the information overload that holds other online sportsbooks back.
Borgata also has the added benefit of supporting live streaming through the website, which means that it acts as a one-stop shop to both place any wagers you want to and to catch up on the latest action! It also offers some incredibly generous welcome packages that would catch the attention of even the most hardened online sports fans!
2 Bet365
One of the first operators to setup in the US following the 2018 Supreme Court decision which essentially made online sports betting in the US possible, was Bet365.
Given that Bet365 is one of the biggest names in the online sports betting world outside the US, it was only a matter of time before they attempted to enter this market. Since then, they have grown to be one of the most popular online sportsbooks currently operating within the US.
The Bet365 app is the perfect blend of being technically capable, without cluttering the screen. It also offers a range of impressive bonuses and promotions that make setting up an account an irresistible proposition.
Other benefits include excellent customer support, lightning fast and efficient banking options, and excellent coverage of sports.
Their experience in the European sports betting market has obviously served Bet365 well, and it is currently one of the most popular options in states like New Jersey.
3 DraftKings
As one of the few sports betting operators that previously had a toehold in the market before the 2018 Supreme Court decision, DraftKings has grown to be one of the most popular gambling platforms in the US.
DraftKings was founded in 2012 when it was setup as a daily fantasy sports contest company. Following the 2018 Supreme Court decision, however, DraftKings quickly switched gears and developed an online sportsbook that would cover all manner of professional sports.
Evidently, this move paid off for DraftKings. At the time of writing, it has grown to employ close to 1,000 employees and has a strong presence in the sports betting space. This has been helped by DraftKings securing high-profile endorsement deals with several prominent US sports organizations, such as the NBA, the PGA Tour and the UFC.
4 FanDuel
Much like DraftKings, FanDuel was one of the American companies that already had a presence in the US market on that fateful day in 2018. Similarly, FanDuel was also previously a daily fantasy sports company and has now expanded to include sports betting, online casino games and online horse race betting.
It has also raised its profile considerably by pursuing high-profile endorsement deals with professional sports teams and leagues. It is well-known as one of the earliest operators to accept wagers on esports and other games.
In terms of the product FanDuel offers, users have praised its excellent site layout and the usability of its mobile app. This has helped FanDuel to continue to build its brand in the US market.
