Believe it or not, Activision Blizzard generates more revenue from Mobile Games than PC and consoles combined. It is indeed the time for Mobile Gaming and this is why all major developers are now porting their games to the go-to platform.
Facts
Activision Blizzard today needs to be referred to as Activision Blizzard King. I’d be willing to forgive you if you hadn’t heard of King. Candy Crush, Farm Heroes, Bubble Witch, and not much else are produced by it. But it’s also a printer of money. Last quarter, King brought in $685 million for Activision Blizzard while the two namesakes only brought in $600 and $296 million, respectively.
With $360 million in revenue from the console industry, Activision came out on top. Sales on mobile devices brought in $135 million, with a large share coming from the enduring Call of Duty Mobile, and $100 million from PC sales. Sad to say, it appears to be performing better than CoD Vanguard. At the beginning of June, Blizzard released the divisive but lucrative Diablo Immortal, which has made over $100 million. From PC games like World of Warcraft and Overwatch, it was able to earn an additional $229 million, but only a pitiful $19 million from console games.
If you add up those figures, you’ll find that mobile revenue made up around $831 million (50.5%,) of Activision Blizzard’s revenue in the most recent quarter. Revenue from consoles and computers practically halved year over year, falling to $376 (23%) and $332 million (20%), respectively. About 6% ($100 million) of the company’s revenue came from outside sources, principally live events and esports broadcasts. Naturally, the publisher is giving mobile games top priority, but later this year, console and PC games will once again contribute to the company’s earnings. Three enormous money spinners are in the works for it: Overwatch 2, Call of Duty: Modern Warfare 2, and the World of Warcraft expansion, Dragonflight.
Final Words
There is no immediate need to be concerned about Activision Blizzard’s titles for conventional gaming platforms, especially while Microsoft’s acquisition of the company proceeds. However, as it keeps concentrating its assets in the mobile market, the likelihood that it will create innovative and ambitious PC and console franchises slowly decrease.
Also read: Call of Duty: Mobile World Championship Stage 4 Regionals to Kick Start on 13th August
